Designer of the Week - Oishi-m

Good morning friends, it’s time to introduce our Designer of the Week, Oishi-m! We’ve got a couple of super cute goodies from their recent winter release to review today, including the Gnarly Long Sleeve Tee and the Faux De Fafa Chubba Jeans. We’re also delighted to introduce two Oishi-m team members, Fiona (founder and designer) and Miyo (marketing genius)!

Oishi-m Winter Kids Clothing, T-shirts, Jeans

The Product Review

To those of you who are regular readers of KID independent it will come as no surprise to hear that I’m a big fan of Oishi-m. Running riot all over the playground with Mr-Almost-3 yesterday to test out the Gnarly Long Sleeve Tee and the Faux De Fafa Chubba Jeans has reaffirmed my adoration.

My favourite aspect of this outfit (and all of the Oishi-m clothing) is that it comes with an easy-wearing, urban style that looks super cool on little people, all the while being comfortable to wear at the same time. When you’re buying clothing for kids, the under fives in particular, comfort absolutely has to be at the top of your list. Achieving the kind of style that Oishi-m delivers, is an additional awesome bonus.

The Gnarly Tee is made from a lightweight, soft cotton that works well for layering in winter (or on its own in Autumn and Spring). It features an envelope opening for easy ons and offs. The Faux De Fafa Chubba Jeans (aside from being really fun to say) feature Oishi-m’s signature tummy toastie (the technical name) and kimono butt patch (not the technical name) which adds to the comfort factor, and hugs little bellies rather than digging in.

The Verdict… Laid-back, Easy-wearing, and Just Plain Fun!

The Indie Label

Oishi-m was created by Fiona McPherson six years ago, primarily as a hobby making cute clothing for her family and friends. Fiona is the brains behind the original and unique Oishi-m designs and is responsible for sourcing all of the fun fabrics you see in the collection.

She has a love for mix-and-match styling and casual wear that can be dressed up or down. Her design aesthetic is inspired by beautiful fabrics, soft hand materials and the quirky outfitting of crazy japanese fashionistas. On the practical side of things, she aims to make clothing that is comfortable, practical and stylish, and will last through the never-ending growth spurts.

Oishi-m (Oy-shee-em)…  Oishi = yummy in Japanese and m = for the mini one in your life.

The Creative Mind

A couple of years ago, Miyo Fallshaw joined Oishi-m to handle the commercial side of things, such as marketing and sales, and to allow Fiona to get creative and crazy with the designing. Miyo has a background in marketing and met Fiona while they were both working in the surf industry.

Due to the success of the label in recent years, the label now consists of a team of working mums who have a passion for the product and love the added flexility of working around family. Between them, they have 9 children (between the ages of 6 and 4 months old, 4 boys and 5 girls), with another baby on the way. The Oishi-m kids are the product testing/model department, and they happily test the fit and wearability, whilst on occasions turning it on for cameras (when they’re not tired, and are well fed, clean, the sun’s out and are willing to play dress-ups).

The Whimsical Spirit

Here’s three fascinating facts about Fiona…

  1. She has a shocking fabric hoarding problem. However, this translates into a good thing for her design and fabric sourcing role.
  2. In amongst her many crafty projects, she also dabbles in furniture restoration.
  3. She’s a groover and sometimes can be seen shaking her booty to one Kylie Minogue.

The Handmade Collection

Oishi-m design and produce limited edition garments that splash kimono, vintage and retro fabrics together with denim and cotton to create funky, unique baby clothing for newborn babies to busy little people (up to size 5-6yrs). Their collection is released in limited edition batches, rather than by season. Here’s a few of our current favourites.

Oishi-m Winter Kids Clothing, T-shirts, Jeans


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