Designer of the Week - Buba'le

I met Shuly from Bubal’e about a month ago when I fell in love with her beautiful pink gingham pillowcase dress. Shuly is based in Jerusalem, Israel and creates feminine and playful pieces for girls in lovely colour combinations. It’s my absolute pleasure today to give you a little sneaky peek into Shuly’s creative mind… here’s the review!

Handmade Girls Dresses, Gingham, Pink, Floral

The Product Review

The Bubal’e gingham pillowcase dress is made from 100% cotton in pink that pops! It has a cotton eyelet lace hem and shoulder ties, making it versatile across seasons and several years. You can pair it with a long sleeve tee for winter, and as your little one grows she can wear it as a tunic over leggings or jeans. The dress also features adorable mitten shaped pockets which add a cute finishing touch to this laid back, easy going style. A truly playful piece!

The gingham pillowcase dress is available in sizes 2 – 8 years.

The verdict… Super sweet and super versatile!

Handmade Girls Dresses, Gingham, Pink, Floral

The Indie Label

Shuly from Bubal’e is a grandmother to 7 beautiful grandchildren (and counting). She has always been inspired by fashion and studied fashion design, sewing and pattern making in high school, but life (as often happens) took her in a different direction and she has been working as a nurse for the last 25 years.

Shuly was inspired to start her label when her first two granddaughters were born (they are now 4). She says, “I started sewing them dresses when they were just over one year old. They took me back in time to when I was a little girl & reminded me of my love for twirly dresses, the colour pink, hearts, bows, flowers & dressing up”.

The Creative Mind

Shuly works with soft, comfortable cottons in practical and stylish patterns that are playful and fun. Her label has gone from strength to strength, expanding into dresses, t-shirts and tops. After more than two decades as a nurse, Shuly finally quit her job & started her fashion studies again. She studied fashion design, sewing and pattern making and now works on Bubal’e full time. Shuly explains, “To me, handmade means lots of love. Nobody does handmade unless they love what they are doing. Every step in my creation is done with love and caring”.

Handmade Girls Dresses, Gingham, Pink, Floral

The Whimsical Spirit

Here’s three fun facts about Shuly (in her own words):

  1. I love to travel.

  2. I love colour and I put all my love into my collection – trying to make it as colourful and full of fun patterns as possible.

  3. I love cooking, it relaxes me. Every weekend I treat my family to a “Shabbat” meal.‬

The Handmade Collection

The Bubal’e (which means baby doll in Hebrew) collection is made from a range of bright colours and striking patterns. Shuly designs, cuts & sews all of her items in a smoke-free, pet-free home. You can find Bubal’e online at Etsy or if you’re in Australia you can shop for Bubal’e at Mickey House Kids.

Handmade Girls Dresses, Gingham, Pink, Floral

Handmade Girls Dresses, Gingham, Pink, Floral

Handmade Girls Dresses, Gingham, Pink, Floral


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