Designer of the Week - Fabrik

Earlier this year I was particularly dazzled by the divine winter 2013 collection from fabrik. So today I’ve invited fabrik designer-in-chief, Sarah, to tell us about the inspiration behind her label. I also had the pleasure of reviewing the delightful sherpa vest in an itty bitty size 0, and to say that it made me broody is about the worlds biggest understatement.

Fabrik children's clothing, dresses, vests, handmade dolls

The Product Review

I’d like to start this review by sending a big thank you to my good friend Margaret and her 13 month old Emily who graciously agreed to test out this little vest. Margaret was thrilled to bits to get involved and I’d like to share her review, in her own words. Take it away Margaret!

“I’m a 42-year-old woman with a 13-month-old child. I wasn’t sure I would ever have the honour of being a mum, and I look at Em’s precious face every day and feel so blessed to have her in my life. I’m a little bit biased, and of course I think she looks like an angel in just about everything she wears, but popping on a little something special like the sherpa vest and heading out for a coffee or a stroll is my idea of heaven.

Em wore the vest to playgroup with a lavender long-sleeved top and a pair of washed out jeans. It’s a great weight for a Brisbane winter, adding just enough extra warmth and a whole lot of extra cuteness. I washed the vest by hand as it’s just so gorgeous that I didn’t want to risk ruining it! It came out perfectly, and dried quicker than I thought. The fabric is great quality, and the vest is very well made. I’m pretty sure it’ll be my new wardrobe favourite.”

The verdict… simply precious!

Note: the sherpa vest is sold out in the fabrik store
but you can find them on sale at Skip to my Lou for half price!

Fabrik children's clothing, dresses, vests, handmade dolls

The Indie Label

Sarah’s love for fashion and textiles goes way back to her childhood. Her grandmother taught her the fine art of needlework and her passion for handicrafts began to grow. As she entered school, she dreamed of a future surrounded by fashion and design, and in early adulthood she studied fashion at the University of Technology in Sydney.

Sarah spent several years working for Artpark Bed Linen, and later, Lee Matthews. It was while she was on maternity leave that both Sarah’s lovely daughter (and muse) Jemima, and the inspiration for fabrik, was born.

The Creative Mind

Sarah is a mum to three beautiful children, Jemima (4 years), Jonas (2 years), and Jasper (2 months). Her design aesthetic brings together a hint of vintage with the warm appeal of something made with imagination and love.

She explains, “I find new inspiration constantly by collecting fabric at vintage markets and also when we travel. I am inspired by my love of handicrafts, and my daughter Jemima. I love coming up with things I know she will love to wear. Each collection starts with the prints I would like to base the range around, and I then work up the shapes around the prints. All our prints are handprinted from my designs exclusively for fabrik.”

Fabrik children's clothing, dresses, vests, handmade dolls

The Whimsical Spirit

Here’s three fun facts about Sarah (in her own words):

  1. My favourite colour is yellow.

  2. I spend way to much time on the internet, especially Pinterest!

  3. I love to start DIY projects but I’m not so good at finishing them.

Limited Edition

You can find the full fabrik collection online, or visit fabrik on Facebook for all the latest news. Also, if you shop this month you’ll find huge saving across the store on a range of girls clothing, limited edition handmade dolls, quilts and bedding sets.

Fabrik children's clothing, dresses, vests, handmade dolls

>> SHOP THE SALE AT FABRIK!


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