Designer of the Week - Little Chook

For today’s designer of the week feature, we’re taking you all the way to London to meet our friend Karen from Little Chook. Karen creates a range of super fun personalised items for kids including t-shirts, pyjamas, bibs, onesies and treasure bags. We had a ton of fun trying out the Little Chook personalised apron…

Little Chook Personalised Children's Aprons

Image by Tasmin Brown Photography

The Product Review

The Little Chook apron collection comes in a range of colours with your choice of animal flock applique along the hem (mouse, dog, cat, robot, whale or rabbit) and a personalised name or phrase on the front. We chose “Yummo!” but you may like to have something extra special such as “Lucy’s Bakery” or “Tom’s Diner”…

I like the fact that these aprons are simple and not too frilly. They’re generous in sizing (choice of toddler 2-4 years, or child 4-9 years) and are made from durable 100% natural cotton. Whip them out for a day of baking in the kitchen, or throw one on for an adventure at the craft table.

The verdict… Simple, Modern and Fun.

The Indie Label

Karen launched her label Little Chook after going back to college to do a course in screen printing. She explains, “I originally studied textiles at college but after a move to London I had drifted into a corporate career; after years in a very stressful role I was fed up and needed a change of pace”.

The name “Little Chook” is an ode to the Australian slang term for chicken. Karen says, “My parents lived in Melbourne for 6 years and I heard chickens being called chooks and I just loved the sound of this…”

Little Chook Personalised Children's Aprons

The Creative Mind

Karen is a mum of two daughters, aged 7 and 4. She draws her inspiration from her children, and also her love for children’s stories, especially old Ladybird books. Karen’s favourites include the Mog books by Judith Kerr, The Katie Morag series by Mhari Hedderwick and Brambly Hedge books by Jill Barklem.

When designing her products, Karen likes to keep it simple. She explains, “I am very old school and hand draw everything I design. I doodle a lot  and keep lots of notebooks of ideas. As I work with silhouettes I need to play around a bit to see what works and what doesn’t. My prints are all made from flock which has a great texture but only comes certain colours, so again I play around to see what I like best. I want to design prints which are fun for kids to wear. I love finding new ways to personalise my prints which are slightly off beat and a bit different but still appeal to kids and their parents.”

Little Chook Personalised Children's T-shirts

The Whimsical Spirit

Here’s three fun facts about Karen (in her own words):

  1. My main hobby is running and I regularly run with a running club and do 10K races. (I’ve gone from couch potato to regular runner is just under a year).
  2. I am however still addicted to chocolate. Any chocolate will do from cheap ‘n’ cheerful bars to really expensive artisan stuff. Yum.
  3. I don’t drink tea or coffee (don’t like them) and people find that really weird!

The Handmade Collection

In the Little Chook collection you’ll find a range of ethically produced products, made under fair working conditions. Check out the full collection at Little Chook.

Little Chook Personalised Children's T-shirts

Little Chook Personalised Children's T-shirts

Little Chook Personalised Children's T-shirts

Share the love!

Leave a Reply




You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>