Hi folks! I hope your weekend is off to a fabulous start. Today I have the pleasure of welcoming the lovely Simone, a Melbourne illustrator who creates a series of adorable works of art under the “Nomuu” label. You may have spied her work on {KID} independent before in one of our “Creative Cravings” features. Today, you have the chance to find out more about the person behind the art!

Nomuu is…
A Melbourne illustrator Simone Downey who creates cute, quirky illustrations of deers, bears and bunny characters. My background really is in multimedia design, specifically web design these days. I also teach multimedia subjects such as web design, Illustrator, Photoshop and Flash. I only started illustrating about a year or so ago, before that I was too scared to pick up a pencil and draw.
Five words that describe my personality are…
Helpful, inquisitive, quiet, humorous and perceptive.
I would describe my design/artistic style as…
I’m not exactly sure to be honest! Maybe… quirky, cute, child-like and contemporary? I find it hard to describe my art style, since I am relatively new to illustrating. I always want to know how others would describe my work. Note from editor – I’d describe it as whimsical!

My creative process involves…
When I feel inspired, I just start doodling characters with pencil and ink. I tend to have a large stack of illustrations and when I feel compelled to {usually when I am stressed}, I bring them out of the drawer and start colouring them up in Photoshop. It’s only when I begin colouring up these illustrations that they really begin to come to life. When they are just line drawings with no colour I really don’t see their potential. They really do take on a life of their own once they are textured and coloured.
The thing I enjoy most about creating my art is…
Seeing them come to life. I enjoy the creative process, of not knowing exactly where the character is headed and then at the end seeing something I had not envisaged. Before I start the design I do have a particular style and colour palette in mind, but it usually never ends up how I envisage it. It’s like the art directs me, which is a really nice process.
I also love that people connect with my work. With comments like, “they’re adorable” or “so cute”, how can you not be chuffed?

When I sit in my office/creative space and look around the room I see…
A lot of mess! Ha ha! Yes it’s true, I am quite messy, but I am trying harder to be organised, because it really does help with the creative process. I also have a large antique desk that I design on, lots of stackable drawers, lots of art books. I don’t have much artwork on the walls, but I do have one of my great grandmothers paintings hanging on the wall.
My three most prized possessions (apart from my kids/family) are…
My Macbook Pro, my bachelors degree certificate and my brain (he he!)
When I grew up I wanted to be…
I think I wanted to be an interior designer when I was quite young. I had an obsession with interiors. I did in fact study interior design, but it was too stuffy for me!
I actually became…
A multimedia designer and now illustrator.

The number one thing that most people don’t know about me is…
That I am really into entrepreneurial pursuits, I lap up anything about online start-up companies.
If I could trade places with anyone in the world for one day it would be…
A Melbourne entrepreneur called “Guy King”. If he sees this maybe he will in fact let me come work in his office for a day – he he! He is one of the founders of RetailMeNot, a coupon website, but what I love is tht he just came up with the idea {web designer}, put it together in a weekend just investing like $30 bucks on a domain and the site recently sold for $90 million. It’s not the monetary gain that I care about, nor the concept, it’s now that his firm has the ability to create concepts that they enjoy working on and developing.
I would love to be able to have the money to invest in great online concepts and see them come to life. I try to do that as much as possible like with my site Ammiki {a curated gallery}, but development constraints are harder when you have don’t have large budgets to invest in. So yep I would love to trade places with Guy for a day, so Ammiki could be built how I imagined – he he!
Thank you Simone, we thoroughly enjoyed getting to know you better.
If you’d like to view more of Simone’s work, drop by and say hello at Nomuu.




































































